CRED signs Tai'an project, and the project management business goes to the next place.
Located in Daiyue District, Tai’an City, Shandong Province, Mountain View Project is adjacent to Mountain Tai, Huanshan Road to the north and West Stadium Road to the west. Floor area of 41,300 m2, plot ratio of 1.1, capacity building area of 45,430 m2. Tai’an Honghao Yonghe Real Estate Co., Ltd., the reconstruction party, locked the plot through primary and secondary linkage, and will list before the end of November 2021. It is estimated that the listing price is CNY 300 million Yuan, and the floor price is CNY 6,604 m2. Land transfer fund and subsequent construction funds for target plot I need to be raised. The target plot II is located in Daiyue District, Tai’an City, Shandong Province, adjacent to Mountain Tai, Huanshan Road in the north and North Stadium Street in the south. It covers an area of 74,500 m2, of which the residential area is 64,500 m2 and the plot ratio is 1.05; the industrial land is 10,019 m2 and the plot ratio is 1.2, which shall be self-supporting. Honghao Yonghe has locked the plot through industrial linkage. The plot was re-listed on October 28, 2021 and transferred on May 17, 2021, and then terminated for some reason. The land transfer fund and subsequent construction funds of the target plot II shall be self-raised by Honghao Yonghe.
The townhouse price of first-hand projects under sale around the project block is CNY 25,000 Yuan/m2, which has been sold out. Many projects in the downstream Huanshan plate are in selling, with the townhouse of CNY 18,000-22,000 Yuan/m2 and the townhouse of CNY 28,000-30,000 Yuan/m2 and the selling rate of 3-5 sets/month. The overall competition is relatively fierce. There are 7-8 projects under sale in the downstream, but the selling price is higher than the price of the project. The project pressure and prospect are relatively controllable. The overall price of second-hand low-density products is 1.5-2 times higher than the first-hand selling price, but the turnover is relatively limited.
The project is adjacent to Mountain Tai in the north with high-quality landscape resources, which is the core area of the main city; and the living atmosphere in the area is better with low-density and high-end products as the main products. Areas with high-quality educational, medical, commercial and municipal supporting resources in the urban area within 3 km are mature. The land market of the whole city. The annual supply area of the residential land market in Tai’an urban area was centrallydistributed at around 3 million m2, with a turnover of approximately 2.8 million m2. In 2019, housing-related land was centrallydistributed. Brand real estate enterprises competed to enter the market. Land turnover and price rose. In the past two years, affected by the epidemic, the supply and sales volume of land market decreased and price. The average price was 3,897 m2 in January and August 2021. The annual supply area of residential land market in Tai’an City is about 3 million m2, and the turnover is about 2.8 million m2. In 2019, residential land was centrallydistributed, and brand real estate enterprises competed to enter the market, and land turnover and price rose. In the past two years, affected by the epidemic, the supply and sales volume of land market decreased and price. The average price was 3,897 m2 in January and August 2021.
The target project is located in Daiyue District, Tai’an City, which is located in the periphery of the city, with wide regional scope and large structural difference. The overall average price level and trend tend to be the same as the overall market of Tai’an; In the past two years, several residential land have been transacted in the area where the case is located, with the transaction price reaching CNY 11,245 Yuan/m2 at most. Among them, the price of YANGO and Country Garden plot exceeds CNY 11,000 Yuan/m2. The premium rate was 62%. Most of the other plots are directional land selection, and the price is CNY 4,700-9,700 Yuan/m2. Since 2019, the supply-demand relationship of Tai’an urban residential market has been reversed. In the past two years, the market has been in a trend of oversupply. The annual average supply is 3.6 million m2, and the turnover is about 2.7 million m2. At present, the average transaction price of the overall market is about CNY 9,700 Yuan/m2. By the end of July, the pre-sale stock is about 3.22 million m2. The selling period is 14 months.
The market concentration of Tai’an Villas is relatively high. Top 10 projects accounted for more than 70% of the overall market turnover. The annual turnover of Top 3 projects is about 120-150 sets. The townhouse price of the projects under sale in the early stage around this case is about CNY 25,000 Yuan m2, which is basically sold out. There are many projects for sale in the western area of the downstream Huanshan plate, with fierce competition. The average price of townhouse is CNY 18,000-22,000 Yuan/m2. The flow rate is about 4 or 5 sets/month. The average price of the townhouse product is CNY 28,300 Yuan/m2. The flow rate is about 2 or 3 sets/month. In the future, the supply of peripheral low-density products will be mainly concentrated in the western part of the near-mountain plate, with a total of 78 projects on sale and for sale, with a stock of about 400,000 m2. The overall competition is relatively fierce. This case is located in the near-mountain plate, with few projects under sale. Relying on the regional advantages, it is expected that the competitive pressure faced by this case is relatively controllable.
The on-site management responsibilities shall timely dispatch the on-site personnel with the ability to complete the services stipulated in this Agreement; the on-site dispatched personnel shall diligently complete the reasonable on-site work under the service contents stipulated in this Agreement as instructed by Party A 1; and the on-site dispatched personnel shall prudently perform the responsibilities of assisting Party A 1 in managing the seals, licenses and certificates agreed in this Agreement.